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Current Affairs
Published: September 09, 2013

Adverts Slam KXL as “Bad Deal for America”

The leading anti-Keystone critic, billionaire and former hedge-fund manager,Tom Steyer has launched a $1-million anti-KXL advertising campaign across the US

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  • Adverts Slam KXL as “Bad Deal for America”
    • Blog Post Current Affairs Featured Keystone XL tar sands
Andy Rowell

When not blogging for OCI, Andy is a freelance writer and journalist specializing in environmental issues.

[email protected]

Steyer1The relentless Canadian lobbying for the Keystone XL (KXL) pipeline continues today when the Canadian Natural Resources Minister Joe Oliver heads to Washington to push for the pipeline.

During the trip, he will meet US Energy Secretary Ernest Moniz for their first face-to-face get together. Oliver is expected to tell Moniz that somehow approving KXL will enhance environmental stewardship.

Oliver’s visit comes soon after Canadian Prime Minister Stephen Harper sent a letter to President Barack Obama, promising to work with America to reduce carbon emissions in the oil industry. This letter was covered by David in a blog last week.

But the Canadians are not having it all their own way. The leading anti-Keystone critic, billionaire and former hedge-fund manager, Tom Steyer has launched a $1-million anti-KXL advertising campaign across the US, called ‘Bringing Down TransCanada’s House of Cards: The Keystone Chronicles’.

The first adverts ran yesterday timed to coincide with the morning’s chat shows. In the past, Steyer has called KXL the “defining issue” in the climate change fight of our times.

The adverts reiterated a point repeatedly made by Oil Change International that KXL is essentially an export pipeline and the crude will be sold to countries like China. The first advert, featured Steyer being interviewed in Texas, saying much of the oil would be exported.  You can watch it here.

“Foreign countries will get more access to more oil to make more products to sell back to us, undercutting our economy,” Steyer said:  “Here’s the truth: Keystone oil will travel through America not to America.” The adverts claim KXL is a “bad deal for America”.

The adverts come as the New Yorker runs a long detailed article on the KXL and Steyer’s increasingly influential part in the debate, including detailing how the billionaire has been directly and indirectly lobbying Obama for months.

KXL “would completely change the rate at which the oil comes out of the ground,” Steyer says. “It would enable a much faster development [of the tar sands], three times as fast. This is the size of Florida. . . . This is going to go on for decades. It’s not like we’re enabling a Shell station to be open after midnight.”

“In every generation, there’s an overwhelming issue that people may not recognize at the time, but that becomes the issue that is the measure of what you did,” Steyer tells the magazine.

Climate change, he says “is the issue we’ll get measured by as a country and a generation. If we blow this, it will be because we were very focussed on the short term, on our pocketbooks, and we had no broader sense of what we were trying to do and what we were trying to pass on.”

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