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Exxon’s 3D PR Strategy on Climate

There is a classic industry public relations tactic called the 3 technique – Deny, Delay and Dominate. For years Exxon has pursued this strategy over climate change very aggressively. The company has denied for years that climate change is a...

Arnie in Historic Climate Deal

California governor Arnold Schwarzenegger has pulled off a political coup by agreeing a deal to cut carbon dioxide emissions by 25 per cent by 2020. The deal between the Democratic-controlled Legislature and the Republican governor, puts California at the forefront...

Talking Real Money

In the produce section at the grocery store the other day, I was pleased to see cherries are in season. I wasn’t pleased to see they cost nine dollars a pound. These were not organic cherries but conventional, pesticide-sprayed fruit....