BP: Back to Profit

Well it was on the cards that with a change in leadership came a change in direction. Tony Hayward, chief executive of BP, is planning a cultural shift at BP by playing down Lord Browne’s emphasis on the environment and refocus BP on profit.
Mr Hayward and other directors have discussed the corporate mantra “Beyond Petroleum”, but decided against dropping it.
The aim is to shift market perception, concerned that the company’s new emphasis on cost savings and operational safety was still eclipsed by Lord Browne’s message about the environment.
One company official said: “There are many questionable activities which have grown up inside the company in recent years, which are only peripherally connected to making money. We have become like a social organisation. Tony wants to get back to business.”
Forget about the climate and human rights, let’s make money…