Shell Positioning Itself As Asian Energy Solutions Provider

Shell’s subsidiary, Shell Global Solutions is attempting to position itself as the preferred partner for businesses in Asia in managing and developing their growing energy needs. And these needs are increasing rapidly.

According to the Energy Information Administration’s (EIA) International Energy Outlook 2006 report, world consumption is projected to increase by 71% from 2003 to 2030. 

Most of this will come from China and India. “Based on EIA’s projections, a lot of investments will be required to meet Asia’s increasing demand for energy. This is going to be a huge business opportunity,” says Shell Global Solutions Asia Pacific vice-president Lee Tzu Yang.

Lee said the Malaysian regional office had “huge plans to grow exponentially over the next few years. We started with 30 people in 2002 and now we have 400. Very few companies grow at this rate. The challenge for us now is to be quick enough to recruit and develop new talent,” he said, adding that the company planned to grow its workforce to 600 by end-2007”.