Hannah McKinnon

Canadian premiers are meeting this week to discuss the so-called Canadian Energy Strategy – an effort by Canadian provinces and territories to come up with a united front on energy in Canada.

Would you take it seriously if tobacco companies announced that smoking trends weren’t expected to change much over the next 30 years? And imagine then, that this is what governments used to make tobacco policy: “Forecasts show that people aren’t going to quit smoking, steady rates of smoking around the world are inevitable, so all anti-smoking policies will assume not much is going to change.”